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Perseverance, Strategic Thinking, and a Global Mindset

Hi, I’m Salman Yousuf, Google Cert
Proven
marketing strategist.
Delivering tangible results for businesses of all sizes.

Salmans-Signature
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BORN - 1987
Born in
Karachi
Currently living in
London
3X
Founder
51.5038° N, 0.0151° W

Husband. Father.
Serial Entrepreneur.
Marketing Zealot.

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Muhammad Salman Yousuf's career is a testament to his entrepreneurial spirit, adaptability, and global vision. Starting his journey in Pakistan, he quickly rose through the ranks of the tech industry, becoming CEO of a top software house.

His move to the UK marked a significant milestone, where he successfully transitioned into the competitive business landscape and secured the role of COO at Zionix Technologies Ltd. Throughout his career, Yousuf has demonstrated a knack for identifying market trends, developing innovative strategies, and driving sustainable growth.
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Innovator
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Resilient
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Strategic
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Problem-solver
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Results-oriented
Pencil Icon
Innovator
A red fire extinguisher with a green fire extinguisher on.
Resilient
A yellow peace sign with a black background.
Strategic
Chain Emoji Icon
Problem-solver
Hands Icon
Results-oriented
Pencil Icon
Innovator
A red fire extinguisher with a green fire extinguisher on.
Resilient
A yellow peace sign with a black background.
Strategic
Chain Emoji Icon
Problem-solver
Hands Icon
Results-oriented
Pencil Icon
Innovator
A red fire extinguisher with a green fire extinguisher on.
Resilient
A yellow peace sign with a black background.
Strategic
Chain Emoji Icon
Problem-solver
Hands Icon
Results-oriented
Pencil Icon
Innovator
A red fire extinguisher with a green fire extinguisher on.
Resilient
A yellow peace sign with a black background.
Strategic
Chain Emoji Icon
Problem-solver
Hands Icon
Results-oriented
Pencil Icon
Innovator
A red fire extinguisher with a green fire extinguisher on.
Resilient
A yellow peace sign with a black background.
Strategic
Chain Emoji Icon
Problem-solver
Hands Icon
Results-oriented
Pencil Icon
Innovator
A red fire extinguisher with a green fire extinguisher on.
Resilient
A yellow peace sign with a black background.
Strategic
Chain Emoji Icon
Problem-solver
Hands Icon
Results-oriented
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Transform your business into a profitable pursuit

Are you tired of feeling stuck in a rut? Are you ready to take your business to the next level?

ⓧ Improve your business's bottom line by increasing efficiency, reducing costs
ⓧ Enhance your brand's reputation by creating consistent brand identity
ⓧ Strengthen your team's morale by empowering them with tools and resources
ⓧ Gain a competitive edge by staying ahead of industry trends

Don't let outdated systems, inefficient processes, or a lack of clarity hold your business back. Partner with Salman to unlock your business's full potential and achieve lasting success.
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"In today's hyper-connected digital age, Google Ads and Facebook Ads remain the cornerstones of effective paid advertising. To truly thrive, businesses must master the art of precision targeting, compelling ad copy, and relentless A/B testing. By understanding the nuances of each platform and leveraging advanced analytics, marketers can unlock the full potential of these powerful tools and drive exceptional results."

Strategic Visionary

Possesses an uncanny ability to foresee market trends and anticipate consumer needs.

Innovative Mindset

Master of creative thinking, constantly exploring new avenues to reach and engage consumers.

Data-driven Decision Maker

Leverages analytics to measure campaign performance, identify trends, and optimize for maximum ROI.

Relentless Pursuit of Excellence

Unwavering commitment to excellence drives him to continuously learn, adapt, and stay ahead of the curve in the ever-evolving world of marketing.
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85%

Increased Website Traffic

30%

Higher Conversion Rate

45%

Boosted Brand Awareness
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Salman Yousuf background
CLOSE —
  • Understanding Target Audience: Salman begins by conducting in-depth research to identify his target audience's needs, preferences, and behaviors. This knowledge allows him to tailor marketing messages and campaigns that resonate deeply with potential customers.
  • Setting Clear Goals: Salman establishes clear and measurable marketing objectives, ensuring that all efforts are aligned with the overall business strategy. This focus on results helps him stay on track and make data-driven decisions.
  • Developing Comprehensive Plans: Salman creates comprehensive marketing plans that outline the strategies, tactics, and resources required to achieve the desired outcomes. These plans serve as roadmaps, guiding the execution of marketing activities and ensuring consistency.
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  • Creative Thinking: Salman is a master of creative thinking, constantly exploring new ideas and approaches to capture attention and drive engagement. His innovative campaigns often stand out from the competition, making a lasting impression on audiences.
  • Leveraging Emerging Trends: Salman stays up-to-date with the latest marketing trends and technologies, leveraging them to create effective campaigns. This adaptability ensures that his marketing efforts remain relevant and effective in today's fast-paced digital landscape.
  • Personalizing Experiences: Salman understands the importance of personalization in marketing. He creates tailored experiences for each customer, building stronger relationships and increasing loyalty.
CLOSE —
  • Measuring Performance: Salman tracks and measures the performance of his marketing campaigns using key metrics such as website traffic, lead generation, and customer engagement. This data-driven approach allows him to identify what's working and what's not, enabling him to make informed decisions and optimize his strategies.
  • Continuous Optimization: Salman uses data insights to continuously improve his marketing efforts. He makes data-driven adjustments to campaigns, ensuring that they are delivering maximum ROI.
  • A/B Testing: Salman frequently conducts A/B tests to compare different marketing elements, such as headlines, visuals, or call-to-actions. This helps him identify the most effective approaches and optimize his campaigns for better results.

Strategic Planning and Execution

Salman's success in marketing, lead generation, and brand presence stems from his meticulous strategic planning. He excels at:
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Innovative Marketing Campaigns

Salman's ability to develop innovative and engaging marketing campaigns is another key factor in his success. He excels at:
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Data-driven Marketing

Salman's data-driven approach to marketing is a crucial component of his success. He excels at:
READ MORE +
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CLOSE —
  • Understanding Target Audience: Salman begins by conducting in-depth research to identify his target audience's needs, preferences, and behaviors. This knowledge allows him to tailor marketing messages and campaigns that resonate deeply with potential customers.
  • Developing Comprehensive Plans: Salman creates comprehensive marketing plans that outline the strategies, tactics, and resources required to achieve the desired outcomes. These plans serve as roadmaps, guiding the execution of marketing activities and ensuring consistency.
CLOSE —
  • Creative Thinking: Salman is a master of creative thinking, constantly exploring new ideas and approaches to capture attention and drive engagement. His innovative campaigns often stand out from the competition, making a lasting impression on audiences.
  • Personalizing Experiences: Salman understands the importance of personalization in marketing. He creates tailored experiences for each customer, building stronger relationships and increasing loyalty.
CLOSE —
  • Measuring Performance: Salman tracks and measures the performance of his marketing campaigns using key metrics such as website traffic, lead generation, and customer engagement. This data-driven approach allows him to identify what's working and what's not, enabling him to make informed decisions and optimize his strategies.
  • A/B Testing: Salman frequently conducts A/B tests to compare different marketing elements, such as headlines, visuals, or call-to-actions. This helps him identify the most effective approaches and optimize his campaigns for better results.

Capabilities

Capabilities

Digital Marketing
Brand Strategy
Creative Development
Analytics
Public Relations
Lead Scoring
Sales Enablement
Marketing Automation
Content Marketing
Sales Process
Sales Techniques
CRM Systems
Sales Forecasting
Brand Identity
Brand Awareness
Brand Reputation
Brand Storytelling
Brand Partnerships
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Tools I’m Familiar With

Webflow Logo
Google Workspace
Framer Logo
Clickup Logo
Zapier logo
Bitly Logo
Squarespace Logo
Adobe Logo
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GoDaddy Logo
Figma Logo
Monday Logo
Wix Logo
Loom Logo
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GoDaddy Logo
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Thoughtful Words from Colleagues and Clients I Have Worked With

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Working with Salman has been a game-changer for our product team. His ability to understand market dynamics and translate them into actionable lead-gen strategies has significantly boosted our user acquisition. His insights into automation have streamlined our processes, allowing us to focus on innovation. I can’t recommend him highly enough!
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— James T., Squarespace
Salman is a marketing genius! His creative approaches to lead generation have transformed my startup’s growth trajectory. Not only did he help us identify our target audience, but his automation strategies have made our marketing efforts much more efficient. Thanks to Salman, we’re now attracting customers like never before.
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— James P., Entrepreneur, Atlassian
As a fellow marketer, I can confidently say that Salman stands out in the industry. His expertise in lead generation is unmatched, and he brings a fresh perspective to every campaign. His knack for automation not only saves time but also maximizes our outreach. Collaborating with him has truly elevated our marketing efforts.
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— Linda C., Marketing Specialist, HubSpot
Salman’s technical expertise in marketing automation has been invaluable for our tech company. He seamlessly integrates advanced tools to optimize our lead generation processes. His strategic thinking and attention to detail have led to measurable improvements in our conversion rates. I wholeheartedly endorse his work.
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— Sarah T., Friendly and approachable.
Salman is an extraordinary asset to any team. His ability to drive lead generation through innovative marketing strategies has had a profound impact on our bottom line. His commitment to automation has not only increased efficiency but also enhanced our customer engagement. I’m grateful for his contributions and highly recommend him to anyone looking to elevate their marketing efforts.
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— Emily R., OpenAI
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Salman Muhammad Yousuf is a true visionary in the field of marketing and technology. His deep understanding of consumer behavior, combined with his innovative approach to digital strategies, has consistently driven exceptional results. His ability to leverage emerging technologies to create impactful campaigns is unmatched. He is a strategic thinker who can seamlessly bridge the gap between marketing objectives and technological solutions. Salman's expertise in this area has made him a sought-after leader in the industry.
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Career Timeline

My working experience and career journey
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Chief Operating Officer (COO)
Zionix Technologies Ltd, UK
Chief Operating Officer (COO)
360 Digi Marketing, UK
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Chief Operating Officer (COO)
Abtach DMCC, UAE
Career Timeline Photo
Chief Operating Officer (COO)
Abtach Ltd, Pakistan
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Assistant Director
Salsoft Technologies, Pakistan
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Associate Vice President
Axact Ltd, Pakistan

Maximize Your Digital Marketing Impact

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1. Define Your Target Audience

Identify your ideal customer and create customer personas
2. Set Clear Marketing Goals

Define your objectives and set measurable KPIs
3. Comprehensive Marketing Plan

Create and curate a custom content calendar
4. Measure and Optimize

Track performance and make informed decisions

Change the Way You Do Business, For the Better

Are you looking to streamline your operations, strengthen your brand, and achieve greater success? With my expertise in digital marketing, business strategy, lead gen, operational efficiency, I can help you transform your business.

Ready to take your business to the next level? Let's connect.
Thank you for reaching out to me. I look forward to connecting with you soon.
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