Salman Yousuf – Marketing Strategist, eCom & Ads Expert

(01)

Perseverance, Strategic Thinking, and a Global Mindset

Hi, I’m Salman Yousuf, Google Cert

Proven marketing strategist. A marketing strategist is a professional who develops and implements comprehensive marketing plans to achieve a company's business objectives. They are responsible for analyzing market trends, identifying target audiences, developing marketing strategies, and overseeing the execution of marketing campaigns. Delivering tangible results for businesses of all sizes.

BORN - 1987

Born in

Karachi

Currently living in

London

3x Founder

51.5038° N, 0.0151° W

Husband. Father. Serial Entrepreneur. Marketing Zealot.

(05)

Salman Yousuf's career is a testament to his entrepreneurial spirit, adaptability, and global vision. Starting his journey in Pakistan, he quickly rose through the ranks of the tech industry, becoming CEO of a top software house.

His move to the UK marked a significant milestone, where he successfully transitioned into the competitive business landscape and secured the role of COO at Zionix Technologies Ltd. Throughout his career, Yousuf has demonstrated a knack for identifying market trends, developing innovative strategies, and driving sustainable growth.

creative problem-solver

chaos coordinator

go-getter & doer

organizer & connector

luminary

creative problem-solver

chaos coordinator

go-getter & doer

organizer & connector

(07)

Transform your business into a profitable pursuit

(08)

Are you tired of feeling stuck in a rut? Are you ready to take your business to the next level?

ⓧ

Improve your business's bottom line by increasing efficiency, reducing costs
ⓧ

Enhance your brand's reputation by creating consistent brand identity
ⓧ

Strengthen your team's morale by empowering them with tools and resources
ⓧ

Gain a competitive edge by staying ahead of industry trends

Don't let outdated systems, inefficient processes, or a lack of clarity hold your business back. Partner with Salman to unlock your business's full potential and achieve lasting success.

(09)

(10)

"In today's hyper-connected digital age, Google Ads and Facebook Ads remain the cornerstones of effective paid advertising. To truly thrive, businesses must master the art of precision targeting, compelling ad copy, and relentless A/B testing. By understanding the nuances of each platform and leveraging advanced analytics, marketers can unlock the full potential of these powerful tools and drive exceptional results."

(11)

Strategic Visionary

Strategic Visionary Possesses an uncanny ability to foresee market trends and anticipate consumer needs.

Innovative Mindset

Master of creative thinking, constantly exploring new avenues to reach and engage consumers.

Data-driven Decision Maker

Leverages analytics to measure campaign performance, identify trends, and optimize for maximum ROI.

Relentless Pursuit of Excellence

Unwavering commitment to excellence drives him to continuously learn, adapt, and stay ahead of the curve in the ever-evolving world of marketing.

(10)

(12)

85%

Increased Website Traffic

30%

Higher Conversion Rate

45%

Boosted Brand Awareness

(13)

Strategic Planning and Execution

Salman's success in marketing, lead generation, and brand presence stems from his meticulous strategic planning. He excels at:

Innovative Marketing Campaigns

Salman's ability to develop innovative and engaging marketing campaigns is another key factor in his success. He excels at:

Data-driven Marketing

Salman's data-driven approach to marketing is a crucial component of his success. He excels at:

Capabilities

Digital Marketing

Brand Strategy

Creative Development

Analytics

Public Relations

Lead Scoring

Sales Enablement

Marketing Automation

Content Marketing

Sales Process

Sales Techniques

CRM Systems

Sales Forecasting

Brand Identity

Brand Awareness

Brand Reputation

Brand Storytelling

Brand Partnerships

(15)

Tools I’m Familiar With

(16)

Thoughtful Words from Colleagues and Clients I Have Worked With

(17)

Working with Salman has been a game-changer for our product team. His ability to understand market dynamics and translate them into actionable lead-gen strategies has significantly boosted our user acquisition. His insights into automation have streamlined our processes, allowing us to focus on innovation. I can’t recommend him highly enough!

— James T., Squarespace

Salman is a marketing genius! His creative approaches to lead generation have transformed my startup’s growth trajectory. Not only did he help us identify our target audience, but his automation strategies have made our marketing efforts much more efficient. Thanks to Salman, we’re now attracting customers like never before.

— James P., Entrepreneur, Atlassian

As a fellow marketer, I can confidently say that Salman stands out in the industry. His expertise in lead generation is unmatched, and he brings a fresh perspective to every campaign. His knack for automation not only saves time but also maximizes our outreach. Collaborating with him has truly elevated our marketing efforts.

— Linda C., Marketing Specialist, HubSpot

Salman’s technical expertise in marketing automation has been invaluable for our tech company. He seamlessly integrates advanced tools to optimize our lead generation processes. His strategic thinking and attention to detail have led to measurable improvements in our conversion rates. I wholeheartedly endorse his work.

— Sarah T., Friendly and approachable.

Salman is an extraordinary asset to any team. His ability to drive lead generation through innovative marketing strategies has had a profound impact on our bottom line. His commitment to automation has not only increased efficiency but also enhanced our customer engagement. I’m grateful for his contributions and highly recommend him to anyone looking to elevate their marketing efforts.

— Emily R., OpenAI

Contact here

(18)

Salman Muhammad Yousuf is a true visionary in the field of marketing and technology. His deep understanding of consumer behavior, combined with his innovative approach to digital strategies, has consistently driven exceptional results. His ability to leverage emerging technologies to create impactful campaigns is unmatched. He is a strategic thinker who can seamlessly bridge the gap between marketing objectives and technological solutions. Salman's expertise in this area has made him a sought-after leader in the industry.

(08)

(20)

Career Timeline

My working experience and career journey

Chief Operating Officer (COO)

Zionix Technologies Ltd, UK

Chief Operating Officer (COO)

360 Digi Marketing, UK

Chief Operating Officer (COO)

Abtach DMCC, UAE

Chief Operating Officer (COO)

Abtach Ltd, Pakistan

Assistant Director

Salsoft Technologies, Pakistan

Associate Vice President

Axact Ltd, Pakistan

(21)

Maximize Your Digital Marketing Impact

1. Define Your Target Audience

Identify your ideal customer and create customer personas

2. Set Clear Marketing Goals

Define your objectives and set measurable KPIs

3. Comprehensive Marketing Plan

Create and curate a custom content calendar

4. Measure and Optimize

Track performance and make informed decisions

(23)

Featured in Publications

The Verge, 2020

Wired, 2021

Ars Technica, 2022

TechCrunch, 2023

Tech in Asia, 2025

(24)

Digital Marketing Awards

Asia Pacific Marketing Federation Awards, 2022

Digital Media Awards Pakistan, 2023

Digital Marketing Asia Awards, 2023

Pakistan Advertising Awards (PAAs), 2024

MarComm Awards Asia, 2024

(25)

Certifications

Google Ads Certification

Google Analytics Certification

HubSpot Inbound Marketing Certification

HubSpot Sales Certification

Facebook Blueprint Professional

Facebook Blueprint Ads Specialist

SEO Certification (SEMrush, Moz, etc.)

Email Marketing Certification (Mailchimp, Constant Contact)

Strategic Visionary

Innovative Mindset

Data-driven Decision Maker

Relentless Pursuit of Excellence

85%

30%

45%

Strategic Planning and Execution

Innovative Marketing Campaigns

Data-driven Marketing

Capabilities

Change the Way You Do Business, For the Better